Services

Brand-led content that ranks (and actually sounds like you).

I help content-heavy B2B and B2C brands create clear, consistent, SEO-led content across their website, blog, email, and organic social channels.

My work sits at the point of brand voice and performance - so content doesn’t just rank, it builds trust, credibility, and momentum over time.

I typically work with startups and scale-ups in high-trust industries (EV, health, care, finance-adjacent), where tone, clarity, and accuracy really matter.

Content strategy

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Tone of voice

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Email campaigns

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SEO copywriting

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Social media management

Content strategy ✳︎ Tone of voice ✳︎ Email campaigns ✳︎ SEO copywriting ✳︎ Social media management

How I can help

  • For teams who know their content feels inconsistent, but can’t quite articulate why.

    This work helps you define how your brand sounds, then apply it consistently across channels.

    This can include:

    • Brand tone of voice definition or refinement

    • Messaging pillars and positioning support

    • Voice guidelines your whole team can actually use

    • Applying your tone across blogs, web pages, email, and social media

    • Feedback and iteration on existing content to align it to your voice

    Best for: Startups and scale-ups who want clarity, consistency, and confidence in how they communicate.

  • I specialise in SEO-led long-form content and content optimisation, particularly for competitive or YMYL-adjacent industries.

    I focus on building credible, authoritative content that performs over time.

    This can include:

    • Long-form blog articles and guides

    • Content refreshes and optimisations (often full overhauls)

    • EEAT improvements (structure, clarity, FAQs, internal linking)

    • Keyword-led content planning

    • Website and landing page copy optimised for search and conversion

    Best for: Brands that want sustainable organic growth, not short-term traffic spikes.

  • For brands that want to show up consistently - without sounding generic or salesy.

    I help shape and deliver organic content that supports brand presence, retention, and credibility.

    This can include:

    • Organic LinkedIn or social content (strategy + execution)

    • Newsletter planning and copy

    • Content calendars and lightweight campaign planning

    • Repurposing long-form content into supporting channels

    Best for: Teams who want consistency, structure, and content that actually sounds like them.

Let's work together!

How I work

I usually work on a retainer or fixed-scope basis, partnering closely with a small number of clients at a time.

You can expect

  • Clear scope and expectations

  • Thoughtful, strategic input (not just execution)

  • Minimal hand-holding

  • Honest recommendations (including what not to do)

I’m not the right fit for:

  • Ad-hoc writing requests with no strategic context or long-term intent

  • Endless revision cycles

  • Projects far outside SEO, brand, or content strategy

Work I’ve helped shape

I’ve worked with startups and scale-ups across the UK, US, and Australia, including in EV, health & care, recruitment, and consumer apps.

Highlights include:

  • 83% YoY blog impression growth for an EV salary-sacrifice provider

  • 500k+ organic clicks contributed through long-form SEO optimisation

  • Consistent 40%+ newsletter open rates in a YMYL care context

  • Long-term relationships with international clients

View my case studies

If you’re looking for a strategic content partner (not just a writer)
I’d love to hear about what you’re working on.

Let's talk!