Lucida Consulting
Industry: B2B Recruitment / Technology
I worked with Lucida Consulting, a Melbourne-based tech recruitment consultancy, to improve organic engagement and positioning on LinkedIn through consistent, brand-led content.
The brief
Lucida wanted to build a stronger organic presence on LinkedIn, increase engagement, and clarify its positioning in a competitive tech recruitment market.
The focus was on long-term brand building rather than short-term follower growth.
My approach
I treated this as a positioning and narrative challenge, not a posting schedule.
I worked closely with the founder to:
Clarify Lucida’s tone of voice and point of view
Develop a consistent organic content strategy for LinkedIn
Create posts that balance authority, insight, and approachability
Build momentum through consistency rather than volume
Content was shaped around behavioural insights, real-world hiring challenges, and Lucida’s values-led approach to recruitment.
Examples of my work
I created a bank of organic LinkedIn posts designed to spark meaningful engagement rather than passive impressions. Content focused on recruitment insights, industry commentary, and perspective-led posts that reflected Lucida’s expertise and values.
The results
Over the course of the engagement, Lucida achieved a 7× increase in engagement on LinkedIn.
Posts consistently generated stronger interaction from relevant audiences, helping reinforce brand visibility and positioning within the tech recruitment space.
If you’re looking to grow an organic presence through clear positioning and consistent, brand-led content, I can help.