The Pao App
Industry: Travel / Local Discovery
I worked with The Pao App on long-form, location-led content designed to support organic discovery and highlight independent local businesses across key US cities.
The brief
Pao wanted to build out a library of high-quality travel and local discovery content to support organic growth and showcase independent businesses. The focus was on editorial quality, usefulness, and local relevance rather than short-term performance metrics.
My approach
I approached this as an editorial and SEO-led content project, balancing search intent with a strong sense of place.
My work focuses on:
Researching local search intent and audience needs
Creating long-form city and neighbourhood guides
Writing content that highlights independent businesses without relying on reviews or ratings
Structuring articles for readability, internal linking, and organic discoverability
The emphasis was on clarity, authenticity, and genuinely helpful recommendations.
The results
The content helped expand Pao’s library of evergreen, search-friendly travel guides and supported their wider organic content strategy.
Articles were designed to remain relevant over time, contributing to sustained discoverability rather than campaign-based spikes.
If you need long-form content that balances SEO with strong editorial standards, I can help!