CONTENT & SEO FOR THE WELLNESS & fitness INDUSTRies

Marathon runner, Pilates instructor-in-training, and content strategist helping wellness brands stand out with authentic, actionable storytelling.

facing challenges?

Are you:

  • Posting content, but your ideal customer isn’t finding you

  • You have a blog, but you’re not building consultations

  • Your content feels generic

  • Your tone of voice isn’t coming across online

HERE’S WHAT YOU NEED

  • Authority-building content that positions you as the go-to expert in the field

  • Search-optimised articles that capture high-intent traffic

  • Conversion-focused copy that turns readers into paying clients

  • Multi-channel messaging that works across every platform

Full-service content solutions for wellness brands

Strategic Blog Writing & SEO

The backbone of your digital presence. I research high-intent keywords your ideal customers search for, then create comprehensive guides that establish your authority whilst driving bookings. Think "Best Pilates Exercises for Lower Back Pain" that ranks on page one and fills your consultation calendar.

EMAIL MARKETING TO NURTURE

Turn one-time visitors into lifelong clients. From welcome sequences to re-engagement campaigns. I have experience using Mailchimp, Hubspot and Klaviyo to create emails that deliver value and drive action.

CONTENT AUDITS & OPTIMISATION

Already have content but it's not performing? I'll audit your existing blogs, optimise for SEO, update outdated information, and transform underperforming pieces into traffic magnets.

Website copy that resonates

I have experience designing and writing service pages, about pages, and landing pages that communicate your unique approach, build trust with sceptical visitors, and turn browsers into bookers.

SOCIAL MEDIA STRATEGY & CONTENT

Build a community that engages with your community. I develop content calendars across Instagram, LinkedIn, and Facebook that showcase your expertise through educational posts, client wins, and behind-the-scenes authenticity.

Brand Messaging & Voice Development

Know what you do but struggle to articulate it? I create clear messaging frameworks and tone of voice guidelines that ensure your wellness brand speaks consistently across every touchpoint.

WHY WELLNESS BRANDS CHOOSE ME

I understand the wellness world. I’m a 4x marathon runner who is training as a Pilates instructor,

I know the wellness industry from both professional and personal perspectives, whilst my experience writing sensitive health-related content for dementia care services proves I can handle wellness topics with care and empathy. I've drafted Instagram and TikTok captions for sports recovery companies, translating technical recovery science into engaging content that motivated athletes to prioritise their wellbeing, and created social content for smart tech wellness products that made complex health monitoring features accessible to health-conscious consumers.

Ready to stop playing small with your content goals?

Your wellness expertise deserves content that matches your ambition. Let's create a strategy that builds authority, captures leads, and grows your practice beyond what you thought possible.