SEO STRATEGY
I craft content that ranks in search results and converts visitors into customers. My expertise spans B2B and B2C sectors, from PPC ad copy to 2,000-word articles or copy for email flows.
My approach is straightforward: research high-value keywords, create compelling content that satisfies search intent, and optimise for both visibility and conversions.
The result is content that works harder for your business.
WEBSITE TRAFFIC
I have experience implementing SEO strategies that drove an 83% increase in impressions and 63% more clicks year-over-year.
While multiple marketing channels contributed to these results, the correlation between SEO tactics and improved visibility demonstrates the significant impact of strategic content optimisation.
KEYWORD TARGETING
My experience includes developing comprehensive keyword strategies that align with business objectives and user intent.
By identifying high-value opportunities through detailed research, I've achieved first-page rankings for previously untargeted terms while creating content that supports users throughout their journey and drives measurable results.
‘EVERGREEN’ CONTENT
I develop comprehensive educational resources that outperform competitor content in both depth and utility.
By identifying information gaps, I create authoritative evergreen pieces that generate consistent traffic and establish your site as an industry authority while providing lasting value to your audience.
THE POWER OF A SOUND SEO STRATEGY IN ACTION
This graph demonstrates the impact of strategic SEO implementation at The Electric Car Scheme. Starting from the red arrow, organic search performance increased, culminating in an 83% year-over-year increase in impressions and 63% growth in clicks.
The sustained upward trajectory reflects the consistent implementation of SEO best practices, including publishing three optimised blog posts weekly, technical optimisation, and ongoing refinement based on performance data. This approach established the site as an authoritative industry resource, driving both qualified traffic and meaningful engagement.